Harvey Rouse was appointed Ambassador / Head of the European Union Office to Hong Kong and Macao on 1 September 2024.
He is a Public Diplomacy Professional possessing over 30 years' of experience in both private and public sectors.
Harvey has extensive multicultural and diplomatic experience. He has represented the EU in Asia and Africa having served in Indonesia, Kenya and Uganda.
During his time in EU Delegations, but also through his earlier work in DG TRADE where he headed up the bilateral relations with Turkey and Central Asia, Harvey also gained widespread experience in trade policy, advocacy and negotiations as well as in relationship building.
Directly before coming to Hong Kong, Harvey headed up International Relations in the transport domain in the European Commission. His primary role was to deepen transport relations between the EU and the rest of the world promoting sustainable connectivity links (Global Gateway) and increasing cooperation on the decarbonisation agenda.
In addition to public service, Harvey has worked in the private sector, most notably for ten years as the Vice President for EU Affairs / Trade Policy and the European Spokesman of the Motion Picture Association, which represents the interests of the Hollywood studios, in a PR Company and a European law firm.