
Vice President, Products, Generali Insurance Malaysia
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Haris Abdul Rahim is a seasoned insurance professional with over 25 years of experience spanning underwriting, business development, strategic planning, product innovation, and marketing. As Vice President of Products at Generali Insurance Malaysia, he has played a key role in creating insurance solutions that are practical, inclusive, and built around real customer needs.
His work increasingly focuses on building resilience and driving innovation insurance propositions, particularly for vulnerable and underserved segments such as SMEs. Haris has championed initiatives that integrate risk awareness into product design, including enhanced lifestyle and commercial insurance offerings that support adaptation and sustainability.
Haris combines creative thinking with fresh ideas to solve problems and create better solutions. He holds a Master’s degree in Engineering Business Management and a Bachelor’s in Management Science from University of Warwick. He is passionate about shaping the future of insurance through meaningful customer insights and strategic execution.