El Lynn Yeoh

Head of Ethics, Prudential Assurance

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Bio

El Lynn is the Head of Ethics at Prudential Assurance.

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She began her career in the corporate communications industry and spent 17 years consulting for major MNCs across banking and financial services, travel, arts, FMCG and for the public sector.

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Before joining Prudential in August 2017, she ran her own corporate communications consulting business for three years where she worked with start-ups and non-profits in the technology, real estate, arts and aviation sectors. Prior to that, El spent eight years with Hill + Knowlton in various roles including Business Development and Marketing Director, Asia and Asia Lead for Sports Marketing and Sponsorship. During this time, she oversaw new business activities and multi-market pitches across Asia with a focus on improving conversion rates.

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Before taking on her role at Hill + Knowlton, she led both corporate and marketing communications teams across Asia including in Singapore, Kuala Lumpur and Shanghai, managing clients such as DHL, HSBC, P&G, National Heritage Board, National Parks Board, UK Trade & Investment, State Street Corporation, Linde Gas, Pernod Ricard, Rio Tinto Alcan and American Express.

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El holds a BA in Communication from Olympia College and is currently pursuing a BA in Sociology and Psychology at the Singapore University of Social Sciences.

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